Gain the skills to manage the design and development of products for strategic competitive advantage. This intensive three-day program provides the skills to manage creativity and design, customer-focused innovation, gap analysis in the design process, strategy in design, industrial design essentials, human factors, and intellectual property. Participants will also gain skills in managing the product development phase-gate process, teams, and product performance metrics. Leading faculty from Northwestern University's Robert R. McCormick School of Engineering and Applied Science and Kellogg School of Management team with industry experts, using real-world case studies and group workshops to illustrate the frameworks discussed in the program.
Dates, Fees and Schedule
March 21 - 24, 2010
$2,750 - without hotel
$3,500 - including hotel (or $250/night)
For groups of 5 or more
$2,250 each - without hotel
$3,000 each - including hotel
View Program Content
View the Faculty
View Program Schedule
Who Should Attend?
This program is designed for product development professionals who have either technical or marketing backgrounds. Participants who would benefit most are those who have a passion for product development and design, and whose organizations will benefit from a robust product development process.
Key Benefits
In this program, you will:
*Gain skills in identifying opportunities in the product development process
*Learn a structured process for product development that uses specific phases and criteria to *ensure successful product introductions
*Understand issues dealing with cognitive psychology in the design process
*Learn to use appropriate management strategies and supporting metrics to assure optimization *of a product development group
*Acquire techniques to enhance creativity as well as manage intellectual capital
*Understand the value of design as strategy
*Learn about end-user focused innovation research and the designer's role in achieving greater *success
Get Started NOW
Download Application (pdf)
Enrollment Criteria
Online Application
Any Question?
Please contact
Professor Walter Herbst
Academic Director
847.467.3375 or
w-herbst@kellogg.northwestern.edu
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